From “It's totally even a city!” by Visit OSLO
A winter-in-Oslo tour, grumbled and then embraced
Hate the winter, then come and see Oslo.
Key points
- The speaker's complaint is not the cold but the cosiness: Oslo's winter cheer feels unnatural, like a creepy fairy tale or a cult. 0:02
- According to the speaker, even a little snow makes everyone in Oslo suddenly happy and jolly, and that cheer is presented as something to simply accept. 0:19
- The winter-activity argument is mocked: skiing is called therapeutic by some, but the speaker sees those people as delusional, as if living in a musical. 0:32
- The jingle sells Oslo as a winter wonderland and 'the one place you should go', promising visitors they will be relaxed, happy and cheerful. 1:13
- The video's own arc undercuts its message: the speaker announces a move out to the airport, then admits they may stay one more week. 1:37
Oslo, one turn at a time
- 1. Complaints about the cozy winter — The speaker says he dislikes Oslo winters, calling the cozy mood a cult-like fairy tale. 0:00
- 2. Comparing Oslo to New York and its parks — He mocks bankers on skis and crowded parks full of sledding kids, saying the city is absurd. 0:32
- 3. Inviting everyone to visit — The tone shifts to a pitch: come to the winter wonderland, be happy and jolly, it is a real city. 1:05
- 4. Mock-dramatic departure and rebuttal — He tries to leave for the airport, then the group sings that together they are strong and asks him to stay. 1:53
- 5. The one place to go — Friends insist everyone should come, and the video closes on Oslo at night with him considering one more week. 2:31