MrBeast's views.com YouTube analytics tools and View Stats Pro

Key points

• View Stats shows whether a channel's views come from long-form videos or Shorts, and the presenter argues this split matters because a billion Shorts views differ greatly from a billion long-form views. 0:26
• An outlier is a video that gets many times the channel's average views, and the Outlier tool stores these and can filter for videos with at least 10 times the channel average in the last 90 days on channels with over 100,000 subscribers. 3:00
• Outlier videos are not random: the video says something in the title, thumbnail or content made them perform several times better than the channel average, so they are a source of ideas. 3:16
• The AB Test tool lets creators see other channels' live A/B thumbnail tests, such as a Ryan Trahan airline video where the economy first-class thumbnail won, so they can learn without running dozens of their own tests. 4:46
• The basic View Stats tools are free, while the advanced tools sit behind View Stats Pro, which the creator says is paywalled because it costs millions of dollars to run; Alerts notify you when a video matching a title keyword and view thres 2:44

Walking through the views.com tools

• Any YouTube channel can be searched on views.com to see its analytics. 0:00
• Views can be split between long-form and short-form content on a channel's analytics page. 0:26
• Each video is ranked out of 10 for how well it performed. 0:58
• The free Chrome extension shows video stats while watching YouTube. 2:10
• Outliers are videos that perform many times better than their channel average. 3:00
• Thumbnail search finds thumbnails similar to a described or pasted one. 4:04
• Every running AB thumbnail test can be browsed and studied. 5:10
• Alerts notify you when new videos reach a view threshold for a title phrase. 6:58

Things on screen worth a second look

• Farmer thumbnail example — A smiling man in overalls and a cap holds a wicker basket of vegetables in front of a green tractor at sunset.
• Video URL search bar — The search field holds a pasted YouTube watch link, with a result card for a MrBeast video shown at the top right.
• Video type dropdown — The alert's Video Type menu lists Longs, Shorts and Both, with Shorts ticked in the list.

Questions to check yourself